Use this to determine the best days and times to post. Scroll down until you see Most Active Times.įrom there, you can scroll through different days and hours to see when your followers are most active.Instagram calculates this information based on the times when users are scrolling, liking, commenting, and messaging other accounts the most. Once you have your time zones down, it’s also good to learn when your followers are the most active on the app. Figure out when your followers are the most active That way, you won’t post content while your followers are asleep or less likely to be active. For example, if most of your followers are in the Eastern Time Zone, post during prime Eastern hours. Here’s how to find that information in the app:įrom there, you can check the top cities and countries where your followers reside and use that information to determine your optimal posting times. Use the data in your Instagram Insights to determine the time zone where most of your followers live. Figure out where most of your followers live And there are a few ways you can do that. While following the established best posting practices laid out above can work, it’s more effective to discover your own best upload time. How to find your own best time to post to InstagramĪs previously stated, the best time to post on Instagram depends on your followers. The best times to post on Instagram on Sunday include 7 am, 8 am, and 4 pm EST. Saturdayīest time to post on Instagram on Saturday is 11 am, 7 pm, and 8 pm EST. Fridayīest times to post on Instagram on Friday are 5 am, 1 pm, and 3 pm EST. Some of the best times to post on Thursday are 9 am, 12 pm, and 7 pm EST. The optimal times to post on Instagram on Wednesday are 7 am, 8 am, and 11 pm EST. The best times to post on Tuesday are 2 am, 4 am, or 9 am EST. Mondayīest time to post on Instagram on Monday include 6 am, 10 am, or 10 pm EST. While there’s a lot of conflicting information out there, below is a list of what are generally accepted as the best times. Best time of the day to post on Instagramįor most accounts, the best time of day to post on Instagram varies depending on the day of the week. While peak times depend on your followers’ activity, the best day of the week to post on Instagram is generally Wednesday, with Friday being a close second. What’s the best day of the week to post on Instagram? Press the three horizontal lines at the top-right of the page.Tap the icon of your profile picture at the bottom-right of the page.Here’s how to find your Instagram Insights: You can learn this information by accessing your account’s analytics, also referred to as Instagram Insights.Ĭurrently, the Insights feature is only available to users with professional accounts. However, the most engaging time periods on the platform depend heavily on your audience’s demographics and activity. Is there a prime time to post on Instagram?Īccording to a study by Later, which analyzed over 12 million posts, the best time to publish new content on Instagram is between 9 am and 11 am Eastern. As a rule of thumb, the time when your followers are the most active is the best time to post. The answer depends greatly on where you live and the demographics of your followers. The best times to post on Instagram vary from account to account. In this guide, we’ll go what are generally considered the best time to post on Instagram, as well as how to determine a personalized peak publishing time to help your content get the most engagement. In the past, studies collectively concluded the prime times and days for active engagement, but recent changes in Instagram’s algorithm have made peak times more variable than ever before. The best time to post on Instagram has long been debated by influencers and social media experts.
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